No business is viable without customers and that's why the Marketing area at SSE Russia concentrates its efforts on various ways of understanding customers, and how to make good use of that understanding. We thus see various marketing measures, such as customer satisfaction, as the main strategic target of business activity. The resulting financial profit that you earn is like a well-deserved “medal” but never an end in itself. This means that the figuring out of benefits sought by the customer, and market segmentation based hereupon, is always prior to tactical decisions on “price, promotion, product, and place”. In our view the well-known phrase of Charles H Revson pretty well captures what customer understanding, as we see it, is all about; in the plant we manufacture cosmetics, in the market we sell hope.


Marketing persons

Mats Vilgon Teacher, Area Principal Marketing

Mats Vilgon
Doctoral studies, theoretical part, at the Stockholm School of Economics (SSE)PhD candidate, research part, at the SSE, with publications in refereed journals (European Journal of Marketing, Journal of Economic Psychology, European Journal of Information Systems & Journal of Customer Behaviour).


Work experience:

  • Insurance co-ordinator, Norsk Hydro
  • Research co-ordinator, Swedish Telecom
  • Course director of & faculty leader for the mandatory marketing course at SSE
  • Course director & teacher at SSE Riga
  • Program director & course director Executive MBA, SSE
  • Course director, Advanced Market Strategy, SSE
  • Course director, faculty leader & teacher at SSE Executive Education & Swedish Institute of Management, lots of programs (in Sweden, Norway, Finland, Latvia, France, Belgium, Holland & Hungary)
  • Area principle, faculty leader & teacher: Marketing, SSE Russia
  • Program director: SalesLeadership Master Class, Hanken Helsingfors

Dr. Anders Liljenberg Dean, Associate professor of marketing

Andesr Liljenberg
Master of Social Sciences, Stockholm School of Economics (visiting at Università Bocconi, Milan) PhD, Stockholm School of Economics (visiting at New York University and University of California at Berkeley).



  • Director of Purchasing at AB Astra
  • Dean Stockholm School of Economics Russia
  • commissioned by the Swedish government as an adviser to the Stockholm District Court in market law cases
  • commissioned by the Swedish government as an adviser to the Stockholm District Court in antitrust cases
  • commissioned by the Swedish board of justice as an adviser to the Swedish Administrative Court of Appeal in electronic communication law cases

Areas of expertise:

  • marketing
  • market functionality
  • competition
  • supply chain management
  • Austrian economics
  • economic sociology


  • Master of Social Sciences, Stockholm School of Economics
    (visiting at Università Bocconi, Milan)
  • PhD, Stockholm School of Economics                                                    
    (visiting at New York University and University of California at Berkeley)

Magnus Soderlund Professor and Center Director

Magnus Soderlund
International Teachers’ Program, Bocconi University     


Principal training:

  • Military service, InfSS
  • Stockholm School of Economics, master of science and business administration program
  • Stockholm School of Economics, PhD program
  • International Teachers’ Program, Bocconi University

Working experience:

  • Sales representative
  • Volvo Far East Ltd, Singapore, market research
  • Pelangi Trading, consulting and education
  • Teacher at Stockholm School of Economicsustrian economics
  • Assistant professor at SSE
  • Stockholm Municipal Court, marketing law cases
  • Associate professor, head of Center for Consumer Marketing at SSE
  • Acting professor, SSE
  • Football trainer, AIK Solna (P01)

Alexey Popov Program Director, Teacher

Alexey Popov
Program Director of in-company programs at SSE Russia


Alexey Popov, Program Director of in-company programs at SSE Russia. He is responsible for program management with some key corporate clients. Alexey is an experienced teacher in business strategy and strategic marketing. He runs practical workshops and business simulations at corporate and open programs at SSE Russia. Key words: business strategy, strategic marketing, MARKSTRAT business simulation Alexey is EMBA graduate of 2003 from Stockholm School of Economics in Russia. He also studied marketing courses at the Chartered College of Marketing in Maidenhead, UK. He has diploma in electronics engineering from Moscow Aviation Technical University. Alexey has an extensive practical experience in various business fields. Prior to joining SSE Russia he worked at top‐management positions in telecommunications (Baltic Communications Ltd, Lucent Technologies Russia – Country Marketing Director), aircraft services (East Line Airlines – Director at North‐West Russia), publishing (Top‐Manager Business Journal – Deputy General Director). Also he has an experience in management consulting (he worked with PORT Consulting and SSE Ring on a number of research and consulting projects). This diversified experience helps Alexey better understand the educational needs of business executives and maximize the effectiveness of their learning at SSE Russia. Alexey is also an experienced teacher in business strategy and he carried out strategy sessions for Sberbank, Mosenergo, Rosgosstrakh, Sibur, Philip Morris and other companies. Alexey is a certified instructor for MARKSTRAT, Blue Ocean Strategy, InterPlay and MiniMax business simulations. Since 2006 he successfully managed simulation sessions at open and in-company trainings for multi-national corporations and local companies in Russia and internationally.

Anna IzmailovaTeacher, Marketing

Anna Izmailova
Teacher, business trainer, Head of sales and marketing at the Stockholm School of Economics Russia, EMBA degree, PhD in Pedagogics.


7-year experience of Diploma’s supervision and participation in the defense commissions at the corporate educational programs, as well as at Executive MBA.

  • Executive MBA degree of Stockholm School of Economics
  • Ph.D. in Pedagogy (1st Thesis in St. Petersburg about PR specialists training)
  • 2 higher education Diplomas  – Economic and Humanitarian Departments of the Politechnical University
  • Stratford-upon-Avon College and Enterprise Centre (UK) – Tourism & Restaurant business
  • Author of the book “English Training for PR Specialists” and the dictionary of professional vocabulary for PR-specialists
  • Author of the Market Communications course at the Business Incubator in ITMO (St. Petersburg University of Informational Technologies, Mechanics and Optics)
  • Master classes “Methodology of business training running”, “Methodology of business training creation”
  • Courses on negotiations, assertiveness, leadership, motivation and emotional intellect
  • Myles Downey and Manfred Kets de Vries seminars on individual and group coaching

15-years of professional experience in Marketing, PR and Communications in the international companies, self-realized projects of strategic development and promotion, as well as anti-crisis PR projects, personal branding and GR. Business trainer, focusing on self-branding, leadership, motivation and communication skills.