Marketing revisited seminar in SSE Russia
March 23-24 SSE Russia conducted an open seminar on “Marketing revisited. Crisis-driven innovations” with Robert Kilis and Mikhail Umarov.
During two days of the seminar participants discussed how to revisit the marketing strategy and make crisis create benefit for the company. Robert Kilis, Professor SSE Riga and former minister of education and science of Latvia, told about NUDGING technology. Mikhail Umarov, Managing partner of Comunica agency, answered the questions about SMM and Digital marketing strategy.