 |
| |||||
|
Dear business executives!
The 21st century from its very beginning was named “The Era of a Customer” in the comparison with the 20th century and its official nickname: “The Era of a Producer”. The main reason of such “rebranding” is a shift from demand to supply prevalence caused extreme raise of competition. That is why strategic market development and customer oriented concepts are becoming dominating strategies for any corporation aiming to stay competitive in the very turbulent and continuously changing business world. Today is not only enough to polish efficiency of a company producing recently successful products with progressively shrinking life cycles but extensively and intensively research and realize new market opportunities: develop new product for existing market, elaborate new markets for new goods, adapt existing products to new markets, and etc. The uniqueness of Strategic Market Development EMBA Program is based on above mentioned factors and undisputable fact that successful or poor marketing strategy, on one hand, can mitigate somehow mistakes and gaps of other managerial areas or, on another hand, ruin excellent company performance as a whole in the era of hyper-competition. Stockholm School of Economics, being a leading international think tank in strategic market development issues, is deeply engaged shaping the foundation for harmonic interaction of modern & classical scientific approaches based fact-based thinking together with their practical implementation. Discussions in the team of leading SSE experts in Marketing, Strategy, Finance, International Business, Human Resource Management, Leadership and other areas around the most demanded, modern and crucial business matters, trends and concepts resulted in creation a platform for new unique EMBA Program - Strategic Market Development. The Strategic Market Development EMBA Program offers a excellent opportunity to learn state-of-the art approaches to the key management areas with a focus on company expansion and development internationally and locally. It focuses on strategic issues including both methodological and technical aspects. A large part of the studies is devoted to practical – hands on issues in developing marketing strategies and tuning them into the overall business development process of a corporation taking into account local peculiarities. It is not only the classical academic EMBA program for everyone who has the ambition and capability to further develop towards the top in strategic marketing, either in an international corporation or in Russian entities but, basically and mainly, for top-management. This recommendation was explained previously on the “macro” level and, in addition, on the “micro”/corporate level is explained by the matter of fact that marketing component as a key unit of overall management chain of any company was much less developed in the previous times comparing with other basic supply chain links like operations, finance, logistics because of customer focus absence in the era of total deficit. The overall structure of the program is based on the principle of successive learning and adding new knowledge step-by-step. The sequencing of blocks draw on experience from similar training programs and focus on the interaction of strategic marketing fundamentals with proper understanding of internal corporate management and environmental issues.
The team of teachers includes professors and leading experts of SSE. In addition, there will be faculty from partner business school and universities of SSE associated to this program. On top of specialists and experts in different management fields important to understand the role of strategic market development in the correlation with the whole business development process will lecture in the program.
Welcome to the exciting world of Strategic Market Development!
For further information on the programme, please contact Tatiana Nikolaeva, emba-sm@sseru.org, tel. +7 (812) 320-4807 | |||||||||||
| © Stockholm School of Economics · Russia |
|