AdLife (Site news),
OLYMPIC FIRE
AdLife.spb.ru with support of the committee for youth policy
and interaction with public organizations organizes a contest among students of
the fourth and fifth years of the higher educational institutions of St.
Petersburg studying in “marketing,” “PR” and “advertising” specialties.
The project
was born from the idea of composition of a rating of the leading higher
educational institutions of
Results of
the contest will help potential employers to answer a question difficult for
them, that is graduates of which higher educational institution are better to
recruit to a company. It is possible that common stereotypes about success of
graduates of this or that higher educational institution will be
broken.
For direct
participants – students – the contest gives a perfect chance to check their
strength before coming to the labor market and to encounter potential employers
or future business partners face to face. Although this happens in a game
environment yet, it provides preconditions for a future successful
employment.
Another
important goal that AdLife.spb.ru pursues as the
organizer of the event is increase of the status of specialized higher education
in the field of PR, advertising and marketing.
Whereas ten
years ago specialists in this field were people of vocation and migrated from
other professions and establishment of “advertising” and “public relations”
specialties in Russian higher education was only starting, now practically any
higher educational institution, no matter technical or humanitarian, is
“equipped” with the relevant departments. Many large companies are seriously
considering attraction of students for practice planning to grow promising
future professionals among them.
Representatives of these very companies became
members of the jury of the contest and provided assistance in its
preparation.
The contest
will take place in two rounds: the first round will be a written test. It will
be made in three versions: for students of PR, advertising and marketing
respectively. Each test includes 20 questions with optional answers. Students
who score the necessary quantity of points pass to the second
round.
The second
round of the contest will take place in the form of defending of a case-study in
front of members of the jury: employees of large companies of
The first round of the contest
will take place on March
An
individual point and a common point for a higher educational institution will be
calculated for each round. The winner student and the higher educational
institutions being leaders in a certain specialty will be determined with
assistance of these points.
Results of
the contest will be determined by summing up of the points for both rounds.
The winners
will be named at the final party that gathers all participants and organizers of
the contest.
AdLife thanks:
The
committee for the youth policy and interaction with public organizations of
Co-organizer of the project in “PR” specialty
SPN Ogilvy Public Relations
Official
partner of the project:
Partners:
IMISP
The
Chief
LedLimon