The world's third most-spoken first language and, more importantly,
its most popular second language, English is often, somewhat ironically,
labeled the lingua franca of the business world.
But not all Russia's businesspeople are English speakers, and learning a
language to study for a master of business administration degree can be
time-consuming. "When I was looking at studying, I had a choice:
either study language or an Executive MBA," said Vladimir Verbitsky,
first deputy director of the Russian Institute of Directors.
As a result Verbitsky, an independent director at several Russian firms,
opted to look for a Russian-language program. Having originally decided
on a course at a Russian institution, he changed his decision on finding
a Western business school offering EMBA courses in Russian.
Lecturers at Western business schools have a deep understanding of business
practices, Verbitsky said. Although Russian lecturers have a great grasp
of the subject, they were brought up in a completely different environment,
he said. "World outlook is very important in business education."
Russian-language courses are not only for those with no English. "Many
people have a knowledge of English in one particular sector but not a
clear understanding in all," Verbitsky said. "A course in Russian
can help you understand the nuances of different sectors."
Verbitsky is currently studying in an EMBA program at the Stockholm School
of Economics' campus in St. Petersburg. The school launched a new Russian-language
EMBA program last fall alongside its English-language courses. Following
high demand, SSE Russia is preparing a second intake for the program,
which has developed from the schools' previous Oil & Gas MBA. "This
is the first time we are having a spring intake," said Anders Liljenberg,
dean of SSE Russia, adding that when the school launched the course it
was unsure what the demand would be.
Given the reduced number of applicants in Russia, the course, it appears,
has found a niche in demand. "This year the fall in recruitment is,
according to our figures, 40 to 50 percent, compared with last spring,"
said Yury Tazov, president of the Russian League of MBAs. "Several
Russian business schools have completely postponed their courses to the
fall because of recruitment levels."
Instruction in Russian does not mean
that the education is any less international. The program is for students
with a global mind regardless of language abilities, Liljenberg said.
"If you want to learn about running a small business in a Siberian
village, this course is not for you," he added. "If you want
to stay in Russia and get an international education, it is."
The course content is the same as the school's English-language program
and also includes modules abroad — for this particular course, in China.
"Sometimes the details of the content may be altered depending on
the course books available in Russian, but students get exactly the same
diploma," Liljenberg said.
Other institutions offering MBAs in both languages provide different content
for each. "Our Russian-language program has a maximum number of cases
from the Russian economy," said Alia Grobovskaya, director of the
Moscow office of LINK, the Open University's Russian partner. "Mainly
middle and senior managers from large Russian firms study in our Russian-language
program," she added.
Students in the English-language course gain an Open University degree,
while those in the Russian-language program receive a state-accredited
MBA from LINK. But, the first two parts of the Russian-language program
follow the OU course, so those students gain an OU diploma in management.
Teaching methods also differ. "While the English-language course
is taught by native-English-speaking lecturers, lecturers in the Russian
language program are Russian," Grobovskaya said.
SSE Russia, however, uses simultaneous translation for its courses. The
in-structors from the course in English lee-ture in the Russian-language
programs with an interpreter and translated materials. While this sometimes
causes difficulties if students with basic language skills ask questions
in English, there were few problems, Verbitsky said.
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