Infox.ru (Site news), April 26, 2010

AN APPOINTMENT IN MASTER-BANK

Yegor Altman started fulfillment of duties of advisor to the CEO of Master-Bank. Yegor Altman came to the post of advisor to the CEO of Master-Bank for marketing and external relations for the purpose of reinforcement of the managerial team. On the new post Altman will be curator of the issues related to marketing and PR policy of the bank and strategic planning of communication campaigns. Special attention will be paid to improvement of work of the bank in the field of retail and regional development, marketing research, positioning and promotion of banking products. Alexander Bulochnik, Senior Deputy CEO of the bank, commented, "We value coming of Altman to our team to a new structural position. His participation will help the bank to enter a qualitatively new turn of information and communication development. We will face a big work on strengthening of the achieved positions and fulfillment of strategic tasks. We also need further improvement of public reputation of the bank." Yegor Altman remarked, "Master-Bank is a rapidly and dynamically developing financial institution that uses advanced corporate governance principles in its activity and I am grateful for the manifested confidence and I am ready to take the maximum effort for assistance to the future achievements of the bank." Yegor Altman was born in 1975 in Moscow. He graduated from the Kharkov Pedagogical State University with specialty "History," International Institute of Advertising with specialty "Marketing," Stockholm School of Economics with specialty "Strategic business management, marketing." Yegor Altman has worked in media business for 19 years. Before coming to Master-Bank he had managerial positions in managing company United Media (Business FM radio, BFM.RU portal, 98 Hits radio) and Stolichnaya Vechernyaya Gazeta. Altman participated in creation of the following projects: Business FM radio, Kommersant-Weekend, BFM.ru, series of programs at Silver Rain and Echo of Moscow radio. He is one of the founders of Business FM radio. He participated in development of marketing strategies of VTB, Vnesheconombank, Gazprombank, Renaissance-Investment Management, ATON, TEZ-Tour, Forex-Club, Econica, Our Home is Russia. He was a winner of the eighth annual national award "Media-Manager of Russia-2008." The award was given for "Creation of a unique format of the first business radio and dynamic development of Business FM radio." In 2007, he entered the top-5 of financial directors of media business according to the version of publishing house Kommersant. He is founder and president of advertising syndicate Hidalgo-Image.