Livon™
Differentiate or die

Four retailers in tough competition for the same customers in a growing market.

The overriding challenge in this board-based simulation is to build and retain a profitable customer base. To be successful, you need a strong market position and the ability to defend it.

Critical decisions

At the start, the four retailers are "all over the place". As a management team, your job is to decide on your desired market position, and capture it in the most cost-effective way:

• Go for the high end of the market... or the low end?
• Pursue a unique niche... or attack a competitor's stronghold?
• Build capacity in advance... or wait for the demand to grow?
• Compete on differentiation... or on price?
• Defend your achieved position at all costs... or move to another?

Through this you learn what it takes to be glocal: to adapt a global framework (corporate strategy) to local market conditions.