| Mann, Ivanov & Ferber will publish the books
of Stockholm School of Economics in Russia
Moscow, June 19, 2007 - the publishing house Mann, Ivanov and Ferber has signed an agreement with Stockholm School of Economics in Russia (SSE). Since the 1st of July authors' rights on publishing books using the brand SSE as well as the rights to sell the SSE books will be relegated to the publishers Mann, Ivanov and Ferber.
Before making a contract with Mann, Ivanov, Ferber the Stockholm School of Economics in Russia issued business books by itself. Among the works printed by SSE there were such famous bestsellers as Funky Business by Kjelle Nordstrem and Jonas Ridderstrale, 4D Branding by Tomas Ged, Just Imagine! by Tom Piters and others.
A decision about assigment of copyright on books was made due to the SSE's intention to concentrate on executive education only. According to the results of the tender between various publishing houses, Mann, Ivanov and Ferber was chosen. The SSE team has appreciated many business similarities between the School and the Publishers' business approaches: a thorough way of selecting books for publishing, an orientation to the premium business literature segment, etc.
Anders Liljenberg, the president of Stockholm School of Economics in Russia, describes the partnership with Mann, Ivanov and Ferber as advantageous: "Many students attend SSE thanks to our books. Reading them makes medium-level and executive managers looking for new essential knowledge from our professors. I believe the publishing house Mann, Ivanov and Ferber is able to increase our books' sales and at the same time to enlarge the both audiences, our students and our readers".
Mihail Ivanov, CEO of the publishing house Mann, Ivanov and Ferber, underscores mutual benefits from the contract: "It is a great opportunity for us to increase a number of readers". "All my colleges are proud of being selected as partners by Stockholm School of Economics", - added he.
Till the end of this year within the frame of the signed agreement Mann, Ivanov and Ferber is going to issue two books using the SSE's brand. Next year it is planned to publish eight-ten books more. Mann, Ivanov and Ferber assumes all publishing and marketing functions. Besides, the publishing house hopes for the SSE professors, students and graduates' active participation in choosing books and in the editorial process.
Stockholm School of Economicsis present in Russia since 1997 and ever since offers a range of training programs aimed at the international market of higher education based in Russia. In addition to the above mentioned degree programs the school also offers corporate and open programs in a variety of fields.
From its Swedish origins the vision of the school is to contribute to the development of sustainable business in Russia and beyond, something fulfilled by the creative mix between state-of-the-art research as carried out by its faculty, and close ties with the successful business community.
Mann, Ivanov and Ferberis the only Russian Publishing House launched by three successful businessmen with extensive experience working in both Russian and international companies. All three founders are well-known business writers, translators and publishers.
May 24, 2007Back to news