DOES A PERSONALITY NEED TO STRIVE FOR BECOMING A BRAND?

Professionals have spoken at the roundtable meeting organized by the St. Petersburg International Business Association (SPIBA) about what is personal brand, how to strive for this and if it is necessary to become a brand at all.

Anna Izmailova, head of the marketing and sales department of Stockholm School of Economics in Russia, SSE EMBA, candidate of pedagogical sciences, business coach has explained how to build a personal brand;

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