EFFICIENT LOYALTY PROGRAM FOR CLIENTS

18/08/2013

Delovoi Mir (Site news), March 19, 2013
EFFICIENT LOYALTY PROGRAM FOR CLIENTS    

Says Anders Liljenberg, dean of Stockholm School of Economics, Russia, Moscow 
When a company strikes a deal with a client, it goes without saying that the following criteria will be observed: timeframe of supply, product quality etc. As a result, the consumer is satisfied and even feels joy. However, this is not loyalty yet. It is insufficient to serve a client well once to make him a devotee of a brand.

Updated: 20.03.2013

Тext  Web-copy

Delovoi Mir (Site news), March 19, 2013
EFFICIENT LOYALTY PROGRAM FOR CLIENTS    

Says Anders Liljenberg, dean of Stockholm School of Economics, Russia, Moscow 
When a company strikes a deal with a client, it goes without saying that the following criteria will be observed: timeframe of supply, product quality etc. As a result, the consumer is satisfied and even feels joy. However, this is not loyalty yet. It is insufficient to serve a client well once to make him a devotee of a brand.

Updated: 20.03.2013

Тext  Web-copy

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