Interview with SSE Alumnus

05/12/2014

SCHOOL OF YOUNG BILLIONAIRE: ONLINE INTERVIEW OF FOUNDER OF YELL.RU MATHIAS EKLOF
Forbes (Site news), December 05, 2014

 

Forbes opens a cycle of interviews with members of the jury of the contest of startups 
Mathias Eklof, founder of Yell.ru project
Send your questions to the businessmen to the editor of the project by mail, leave them in Twitter and Facebook.
Education: Stockholm School of Economics, MBA degree. He speaks five languages including Russian 

Deal: he established company-developer of online games Betfriends.com with revenue of 4 million euros (2009) and in 2010 he sold it to the biggest Swedish game company Betsson
Changes: from Sweden he moved to Malta to work and afterwards to Moscow
Mass media: he hosted a news program at a Swedish radio station
Art: he writes music in pop style. Several songs were in rotation at Swedish radio stations. He is a member of Swedish composer community
Partner: Joakim Gronvall, founder of popular Swedish social network for exchange of photographs Bilddagboken
Achievements: according to prompt of friends-investors started reviving the Russian version of Yellow Pages directory and turned it into the biggest online service for exchange of comments of users in Runet yell.ru. About 5 million people visit the site per month
Principle: not to delete negative comments from yell.ru
Investments: In 2014, yell.ru raised $11 million from Kinnevik and Vostok Nafta funds

 

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Mathias Eklof, founder of Yell.ru project