INVESTMENTS WITHOUT RISK, Kira Kamneva
Rossiyskaya Gazeta. Supplement "Education and career. Economy" (Moscow), October 13, 2014
According to Anna Izmailova, head of market communications of Stockholm School of Economics Russia, investments in own development in crisis time are the only risk-free investments that will start bringing dividends at once.
Businessmen are advised to invest in their education.
To win competitive struggle in difficult economic times, it is worth remembering about the role of human resources like knowledge, abilities and skill that grows at such moment. Experts advise using this time for investments in your own professional development. This broadens capabilities of a person: the better the education, the bigger competitive advantages, the higher the chance to succeed in career, the more likely appearance of new ideas and non-standard decisions about future prospects.
The complicated and rapidly changing economic situation forces management of companies to reduce their expenses on training of staff. Anastasia Balandovich, director of "Management in action" course of MIM LINK, remarks, "This results in a situation that during hiring of candidates those whose qualification corresponds to the changed requirements will be accepted, investments in intellectual capital will be minimal and payback will be maximal."
Along with this, the problem is that businessmen are not very interested in improvement of their qualification. Ella Mikhailova, director of department of recruiting agency Penny Lane Personnel, remarks, "Majority of businessmen has come to business to work for themselves and to receive profit. Our businessmen do not manifest a wish to learn and to broaden the outlook. They think that their level of knowledge is sufficient to manage an organization. They also cannot always find spare time for learning and according to polls of entrepreneurs it turns out that such measures are of no use at all." According to her, bearing this factor in mind, businessmen need short-term seminars formed with the maximal information filling because they need certain information. For example, this is exchange and financial information (quotations and currency exchange rates), commercial information (information about goods, services and addresses of companies) and statistical data, on general, good practical advice of professional experts.
Mikhailova presumes that businessmen absolutely do not need teaching and consulting information. She adds that it is also necessary to bear in mind that good education costs much and not every entrepreneur is ready for additional investments in such scope. The expert remarks, "In general, majority of businessmen are convinced that successful development of small businesses depends more on specific of business and on authorities than on education and training of owner."
According to Anna Izmailova, head of market communications of Stockholm School of Economics Russia, investments in own development in crisis time are the only risk-free investments that will start bringing dividends at once. The expert states, "You can be sure that deposits will not be cancelled but will bring profit in the form of new contacts, knowledge and opportunities that you will receive if you enter, for instance, Executive MBA program. Besides, exactly at such time when many projects are put into standby mode and there is a risk of personal stagnation it is just the time to spend the spare time and energy on your own development."
According to Izmailova, it is necessary to be oriented at the programs that have earned good reputation earlier during the previous crises. These are programs that have good history and reputation. In this case the most reliable source of information is represented by recommendations of clients who have graduated from these programs."
According to Balandovich, demand for anti-crisis programs grows in difficult economic periods. This is lean production, management of projects, knowledge and changes. If we speak about the corporate market companies top teaching "just so" in order just to teach. The expert says, "Everyone teaches "for itself" and this means that general trend is directed at individualization of programs for needs of an industry and company – customer, private client. Issues of general management, marketing and human resources management go to the background making room for programs of new generation that are deeper, more saturated and specific."
According to Mikhailova, any investments in education will pay back but return depends on the period of time in which they are used in practice. It is possible that investments may not be followed up by desired increase or its practical results do not comply with the expected ones but this is already a matter or risks like in other kinds of investments. The expert is convinced, "In any case, it is necessary to invest in your development and crisis time is not an obstacle for this. Study educational literature, subscribe for a specialized magazine for your profession, find specialized sites in the Internet, read books and electronic textbooks. Watch the news: you need the latest main changes in the laws. Norms and provisions are changed, new laws and decrees are issued and, correspondingly, in a difficult period it is important not to lose your knowledge to take your working place quietly and with assurance afterwards." According to her, it will also be useful to get additional education, to visit various kinds of training and courses for improvement of qualification." Along with this, Mikhailova adds that it is possible to learn at home too because now it is easy to get even higher education remotely and many institutes provide such service.
Modern devices may become a good aid too: experts call tuning to remote education and direct participation in webinars the most optimal. Modern communication systems allow getting knowledge at any point in the world in case of working Internet and notebook, tablet computer or smart phone at hand. This is fast, efficient and economic.
Izmailova remarks, "Every person who strives for success needs permanent development. Development is a synonym of life and if we speak about success it is impossible without learning. That is why it is necessary to learn permanently but it is important to understand why and in which direction to develop. Choice of direction should be based on the goals and tasks set for you." According to her, a person should have exclusively personal motivation: it is impossible to give knowledge through force and resistance. The expert is convinced that those who do not let new knowledge into themselves and do not look for methods of self-development risk becoming unnecessary because any kind of knowledge is get depreciated and obsolete. The expert concludes, "Environment changes, innovations penetrate into our life and into our habitat. And it would be unwise to ignore this."