Stockholm School of Economics

Built To Last

Successful Habits of Visionary Companies
Jim Collins, Jerry Porras

The book tells about the famous business-world leaders, their achievements, as well as their mistakes and failures. The most treasured values of those people were not products, marketing strategies or somebody's coattails which helped them make their way to the top, but the principles that guided them through hard times and turned them into what they are - leaders of grand and immortal organizations.
You will find a number of specific methods, often quite pragmatic ones, which they used to make their dreams come true. Their companies meant everything to them. So why don't you contribute to the growth of your own company and leave your trace in its biography? It's never late to start.

About authors

Jim C Collins
À management educator and author based in Boulder, Colorado, where he operates a management learning laboratory dedicated to conducting new research and working with executives He is coauthor of Beyond Entrepreneur ship and Managing the Small to Mid-Sized Company Previously, he worked at McKmsey & Company and Hewlett-Packard, and for seven years taught at Stanford University Graduate School of Business, where he received the Distinguished Teaching Award.

Jerry I Porras
The Lane Professor of Organizational Behavior and Change at Stanford University Graduate School of Business He is the author of Stream Analysis and the cocreator of stream analysis computer software, used for organizational change diagnosis He also directs Stanford's Executive Program in Organizational Change Previously, he worked at General Electric and Lockheed

Second edition Translation copyright © Stockholm School of Economics in Saint Petersburg, 2005, 352 pages.
ISBN 5-315-00049-4