Corporate Religion

Building a Strong Company Through Personality and Corporate Soul
Jesper Kunde

Corporate religion is a new term for description of an ideal situation when the companies, where internal organization, vision, external positioning and the growing values of a brand are in organic unity and dynamical harmony. Any religion assumes that there exist three basic parts: faith (religious feelings), knowledge (religious dogmas, the doctrine), ritual (religious traditions, cult). Regarding business and corporate life all this assumes real features and can be brought to a certain algorithm which helps the company to make a powerful jerk to prosperity.

The best fact that proves his case is that consecutive application of principles in his own company Kunde and Co (London) has crowned doubtless success, for his agency became number one in Scandinavia and Northern Europe.

Second edition, revised
Translation Copyright © Stockholm School of Economics in Saint Petersburg, 2004, 272 pages.
ISBN 5-315-00019-2

For further information on publishing, please contact
"Mann, Ivanov and Ferber", e-mail sse@mann-ivanov-ferber.ru