Netocracy

The New Power Elite and Life After Capitalism
Alexander Bard, Jan Soderqvist

This book is a unique, deep and unusual study that destroys the borders of traditional academic sciences, bringing together philosophy, sociology, history, economy, business and theory of management. It is the first ever essential research of ongoing revolutionary changes in the sphere of information technology - in politics, economy, culture and mass media.
Interactivity is becoming the main feature of communications. Everything is changing, and the book explains how and why.
Transformation of the socio-ecological system is a consequence of technological development.
Predicting the forthcoming death of capitalism and democracy, the authors believe that in the future we'll live in the information society ruled by netocrats. Netocracy is the power of the Net (Internet), which means, its owners and operators, those who manipulate the public opinion. Bourgeois are losing their power to them.
The authors rely on expertise of such authorities as Nitzsche and Charles Darwin, Gilles Deleuse and Michelle Fuco, pointing out the ideas about interaction, confrontation and communication, which become the key concepts of the new outlook.
The book was published in 2000 in Sweden and for several months remained at the top of the list of the national bestsellers. Later it was published in English, now German and Spanish versions are being prepared.

About authors Alexander Bard A lecturer at SpeakersNet (www.speakersnet.se), with clients including Ericsson and the Stockholm School of Economics. He is also a writer, sociologist, philosopher and TV talk show host. An internationally renowned record producer, artist and songwriter, he is a cofounder of Scandinavia's largest independent record company, Stockholm Records. Alexander is one of the true Internet pioneers; he co-founded a number of successful e-commerce ventures, including the widely celebrated interesting.org, and runs nine international networks. Jan Soderqvist A writer, editor, TV producer and lecturer at SpeakersNet. He is the film critic at the Swedish daily Svenska Dagbladetand a political columnist. After studying cinematography in Los Angeles in the early 1980s Jan earned a BA in literature and worked in every media area imaginable. He has edited a number of prestigious magazines, and as a writer has covered everything from men's fashions and cooking trends to the Asian crisis and the revolution in info-technology.

References "Digging deeper and wider than any previous effort into what the information revolution truly means, Netocracyis the must-read for anybody even remotely interested in what those kids out there are actually doing to us all with their gadgets. It's a bigger, more dramatic and very different change from what we had expected. Netocracyis the unsurpassable how and when of this whole revolution." Kjell Nordstrem and Jonas Ridderstrale.

Second edition, revised
Translation copyright © Stockholm School of Economics in Saint Petersburg, 2004, 256 pages.
ISBN 5-315-00029-X

For further information on publishing, please contact
"Mann, Ivanov and Ferber", e-mail sse@mann-ivanov-ferber.ru