Tom Peters
Essentials
Tom Peters Essentials - crucial guides for reinventing your business - perceptive, provocative and inspiring ideas to transform the way you work.
Tom Peters once again redefines business thinking.
leadership
inspire
liberate
achieve
“nobody gives you power, you just take it...”
Turn your company into a dynamic centre of excellence, where Amazing Stuff is always being initiated.
“A key - perhaps THE key - to leadership is the effective communication of a story...”
Instead of looking for things that have gone wrong in your organisation and trying to fix them ... look for things that went right and try to build on them.
Make work matter and get the WOW factor.
Discover passion, persistence and imagination to get results.
Think weird and learn how to thrive in a disruptive age.
Translation copyright © Stockholm School of Economics in Saint Petersburg, 2006, 160 pages
ISBN 5-315-00050-8
talent
develop it
sell it
be it
“it's all about talent!”
How to get the best of the best in every line of endeavour.
Don't pay lip-service to “people-power” - make your organisation truly talent-attractive.
Your business can become an Awesome Place to Work - a place where Talent rules.
Discover why the office slave is dead and the age of the Free Agent is now.
Ensure talent doesn't just support the brand - but IS the brand.
Use quirky, energetic and disobedient talent to create your Primary Competitive Advantage.
Translation copyright © Stockholm School of Economics in Saint Petersburg, 2006, 160 pages
ISBN 5-315-00055-9
design
innovate
differentiate
communicate
“design rules!”
Design is about passion, emotion and attachment - and it must be at the heart of every business.
Think designers are odd ducks, who should be confined to their desks? Wrong! They should sit at the CEO's immediate right at the boardroom table!
Create a whole new experience for your customers and turn what you provide into an experience.
Discover why design is the Number 1 determinant of whether a product or service stands out - or doesn't.
Learn how we are all designers at heart.
See why branding is about nothing more, or less, than heart: what is your organisation, why it is here and how it is unique.
Translation copyright © Stockholm School of Economics in Saint Petersburg, 2006, 160 pages
ISBN 5-315-00053-2
trends
recognise
analyse
capitalise
“trends are worth trillions!”
Think, connect and take action - trends transform your business.
Women are where it's at! And Boomers and Geezers are where damn near ALL the loot is!
How you respond to emerging trends and exploit their potential is key to the success of your organisation. Create a strategic vision for the future with Tom Peters' and Martha Barletta's revolutionary new ideas.
Discover how marketing to women is “the biggest trend in the world”.
Find out how you can target the ageing population.
Think about making that strategic realignment.
Martha Barletta, author of Marketing to Women, is a leading authority on marketing strategies for wooing female consumers. A popular presenter at corporations, conferences and business schools, she is the president/CEO of The TrendSight Group.
Translation copyright © Stockholm School of Economics in Saint Petersburg, 2006, 160 pages
ISBN 5-315-00051-6
About authorTom Peters is the most influential business thinker of our age. He has been hailed as the guru of management gurus.
His first book, In Search of Excellence, co-authored with Robert Waterman, was named the “greatest business book of all time” in a poll conducted by Bloomsbury Publishing. He has followed that with a string of international bestsellers.
Tom is also founder of Tom Peters Company, a global training and consulting organisation that advises major clients, including Rolls-Royce, Starbucks, Bank of America, Continental Airlines, Virgin Direct and Intel on organisational transformations in readiness for future changes.
“The über-guru” — The Economist
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