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 Re-Imagine!Business Excellence in a Disruptive AgeTom Peters The new book of the acknowledged marketing guru is devoted to modern trends in the business world, such as transfer of manufacturing and managerial functions into the countries whose population is far from being a part of the "golden billion", and birth of the "new class" - consisting of women who are beginning to rule the world, and a new consumer group - the "boomers", and the increasing role of the young generation in the market. Written in a relaxed, spoken language, very emotional and humorous, the book turns the business world to us at a new angle, showing that an individual these days doesn't have another choice rather than becoming a brand himself. A brand named "Me" or "You". The sooner you become a brand, the better. Second edition, revised Translation copyright © Stockholm School of Economics in Saint Petersburg, 2005, 352 pages. ISBN 5-315-00031-1
For further information on publishing, please contact "Mann, Ivanov and Ferber", e-mail sse@mann-ivanov-ferber.ru | |||||||||
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