Stockholm School of Economics

Pour Your Heart into It

How Starbucks was built, one cup at a time
Howard Schultz, Dori Jones Yang

How to become immensely successful, starting from nothing, or the "American dream" in effect: the Starbucks version. This is the main idea of Howard Schultz's "Pour Your Heart into It". It tells the whole world how an unknown chain of three tiny coffee stores gradually turned into a huge and powerful corporation. Howard Schultz has proved with his own life that anyone can succeed, provided they really want to. But for Starbucks, success doesn't only mean multimillion dollar profits. As important is the fact that the company hasn't lost its style, authenticity, and high quality of the product - these are the components of a truly great brand. The author is convinced that the key to that kind of success is the people, their loyalty, enthusiasm and professionalism.

About authors

Howard Schultz
A native of Brooklyn, New York, joined Starbucks in 1982 and has been Chairman and CEO since 1987. USA TODAY has called him "the Bill gates of coffee." He lives in Seattle.

Dori Jones Yang
Has fifteen years of experience as a reporter, writer, and bureau for BusinessWeek in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.