The round table: Promises vs. Reality (Do marketers keep their promises?)

The SPIBA Marketing & Communications Committee is pleased to invite you to participate in the round table “Promises vs. Reality (Do marketers keep their promises?)”.

Date: Wenday, May 26, 2021
Time: 10:00 – 12:00
Registration, coffee break: 9:30 – 10:00
Venue: Liden&Denz, Zhukovskogo str. 3

Moderator:  Marina Piotrovskaya, Head of Marketing and PR department, DLA Piper

Speakers:

Pavel Novikov, MBA Program Director, Stockholm School of Economics: “Value Proposal – Expectations and Reality”

Evgeny Voloshin, General Director, AGM Group: “The Principal-Agent Problem in Marketing Campaign Management”

  • Desynchronization of promotion goals within the customer.
  • The role and possibilities of PR in solving promotion problems.
  • Contact person involvement.

Evgenia Shatrova, Head of Marketing Department, Lubimy Kray Confectionery: “Everything is going according to plan – the secrets of effective interaction with agencies”

  • The competence of both parties is the key to the success of the project.
  • Will the collaboration be effective? Checklist for marketers.
  • The experience is different. Agency interaction scenarios: effective, overcontrolled, fraudulent schemes

The working language of the meeting will be Russian.
Please confirm your registration by May 24th 2021 via email office@spiba.ru
The number of seats is limited – confirmation of registration is required.
Wearing masks and gloves is mandatory.

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