Seminar about international retail business with Brent McKenzie

Stockholm School of Economics Russia invited Dr. Brent McKenzie Associate Professor in the Department of Marketing and Consumer Studies, in the College of Business and Economics, at the University of Guelph, in Guelph, Ontario, Canada to conduct a seminar for SSE Russia community.

Brent McKenzie will talk about marketing strategies for international retailer companies.

Dr. McKenzie is a leading expert on the retail sector in Central and Eastern Europe.  He has been invited to present his research and conduct industry workshops, in a number of countries, particularly his longitudinal insights into the study of retail service quality.

Yury Makarov, Partner of the group of Retail Effectiveness Increase of Ernst&Young company will be a guest expert at the seminar. Yury used to work with the following companies:Dixy, M.Video, O’Key, Elsorado, Molnia, Spar, Miratorg, Adidas, Billa, Grossmart.

The seminar will take place in the SSE Russia office at Malaya Konushennaya, 1-3, business centre Sweden House. The number of places in our class is limited, so please send the confirmation to the e-mail: if you would like to attend the seminar.

The working language is English.

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