Video of Brent McKenzie webinar "Key success factors in retail business"

The webinar was held by Dr. Brent McKenzie Associate Professor in the Department of Marketing and Consumer Studies, in the College of Business and Economics, at the University of Guelph, in Guelph, Ontario, Canada. 

Brent McKenzie will talk about exit strategies to the emerging markets for retailer companies. Igor Dukeov, EMT Area Principle of SSE Russia, will take part in the webinar as a moderatorDr. McKenzie is a leading expert on the retail sector in Central and Eastern Europe.  He has been invited to present his research and conduct industry workshops, in a number of countries, particularly his longitudinal insights into the study of retail service quality.

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