Webinar with Sergey Guriev


Registration is closed

If customer experience is about making each individual contact with your organization pleasing, fulfilling, engaging and possibly even fun, how does the sum of those individual experiences turn into a customer relationship?

A guest speaker of the Stockholm School of Economics in Russia Michael Ruckman will talk about how business can build true loyalty in mutually beneficial relationships that move beyond simple company-customer interactions. In this fast-paced and engaging presentation, Michael Ruckman will outline the framework for Experiential Innovation in the company including comments on how to design, build, measure, and manage an experiential business.

In this webinar we will focus on:

  • The economic effect of customer experiences and the need for new forms of innovation
  • Experiential innovation as a source of value creation for customers
  • Understanding customer journeys and customer success
  • The new frontier of influencing human behavior

Speaker: Michael Ruckman, CEO and founder of Senteo Incorporated. International expert in Customer Experience, Relationship Management, Loyalty and Business Transformation with more than 25 years of experience working on 300 projects in 30 countries.

The webinar is free of charge.
The working language of the event is Russian. Please follow to the instructions that will be send to your email after registration. Please use your name and surname when logging in. We recommend to check the connection settings in advance.

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Webinar with Sergey Guriev


Registration is closed

If customer experience is about making each individual contact with your organization pleasing, fulfilling, engaging and possibly even fun, how does the sum of those individual experiences turn into a customer relationship?

A guest speaker of the Stockholm School of Economics in Russia Michael Ruckman will talk about how business can build true loyalty in mutually beneficial relationships that move beyond simple company-customer interactions. In this fast-paced and engaging presentation, Michael Ruckman will outline the framework for Experiential Innovation in the company including comments on how to design, build, measure, and manage an experiential business.

In this webinar we will focus on:

  • The economic effect of customer experiences and the need for new forms of innovation
  • Experiential innovation as a source of value creation for customers
  • Understanding customer journeys and customer success
  • The new frontier of influencing human behavior

Speaker: Michael Ruckman, CEO and founder of Senteo Incorporated. International expert in Customer Experience, Relationship Management, Loyalty and Business Transformation with more than 25 years of experience working on 300 projects in 30 countries.

The webinar is free of charge.
The working language of the event is Russian. Please follow to the instructions that will be send to your email after registration. Please use your name and surname when logging in. We recommend to check the connection settings in advance.