Business breakfast "Digital Future of Marketing"

This week the Stockholm School of Economics in Russia has organized the final event of the year - a business breakfast "Digital Future of Marketing". The event was supported by the General Consulate of Sweden in St. Petersburg.

There were a lot more people in attendance than had been initially expected, and the event turned out to be really productive. The speakers represented a variety of business areas. In general, the atmosphere was really friendly with a lot of networking going on. The experts were able to share their experiences and cases, and the guests to express their views on various topics and engage in lively discussions.

Alexey Popov, the Director of Open Programs at Stockholm School of Economics in Russia, assessed the digital future of marketing by analyzing its past in general and the path of its development up to the present.

Igor Kolynin, Marketing Director of "Petrovich", presented the marketing vision of a large retailer, forced to change its business model due to the overwhelming trend towards digitalization.

Yakov Ionychev, creative director of digital-agency Deasign, revealed the latest trends in the use of social networks and platforms to attract customers.

We thank the Consulate General of Sweden and the General Counsel Ms. Eva Sundquist personally as well as our speakers and all the guests for their enthusiastic participation and interesting questions!