Retail Strategy and Policy in Russia
Brent McKenzie, Igor Dukeov. Retail Strategy and Policy in Russia. A chapter in the book: Retailing in Emerging Markets. A policy and strategy perspective. Edited by Malobi Mukherjee, Richard Cuthbertson, Elizabeth Howard. Routledge – 2014 – 288 pages.
Routledge publishing house (UK) presented a new book “Retailing in Emerging Markets.” One of the chapters has been written by Dr. Igor Dukeov, EMT Area Principle of SSE Russia, together with professor Brent McKenzie from Canada. Chapter 8 - Retail Strategy and Policy in Russia was based on practical research and joint work of Dr. Dukeov and Dr. McKenzie.
