Programme content

Strategy in action
- Global trends and new economics
- Creating a competitive advantage
- Strategies for growing business
- Implementation of strategy and barriers within the organisation
- New business models in the digital age
- What kind of ’digital strategy’ does your business need?
Modern marketing
- What value does your business create?
- Segmentation and positioning
- Consumer behaviour
- Product and promotion
- Marketing of services
- Modern trends in digital marketing
- Impact of digital on the traditional marketing mix
Financial management
- Concepts of financial accounting and reporting
- Analysis of key indicators, and making financial decisions
- Management control and financial planning
- Sources of financing
- Investments and project finance
Operational Excellence
- Operational efficiency and operations management
- Basic principles of Lean Thinking
- Business process management (BPM). How to create a process map, establish checkpoints and link with the company’s strategy.
- Basics of Quality Management (TQM) and Business Excellence
People and the organisation
- Structural design, policy and culture within the organisation
- Constructing and using social networks in the company
- Principal HR practices for the manager
- Managing motivation and efficiency
- Leadership and change management
Developing personal skills
- Emotional intellect
- Coaching techniques in management
- Managing teams
- Communication and managing conflicts
- Public speaking